Aegis Corporation's Josh Dirkse has authored an article in the July 2014 issue of Wisconsin Counties magazine entitled "Social Media and the County: Avoid Pitfalls through Establishing Social Media Use Policies."
The story was a part of an ongoing "Spotlight on Risk Management" series from Wisconsin Counties magazine. An excerpt of the story follows and to read the entire story, click on the link below.
"Today's counties can no longer feign ignorance to the benefits and potential pitfalls of social media. Social networking and other online connectivity tools are ingrained in the fabric of our everyday lives and continue to add new tools and functionality to expand their reach. Keeping constituents appraised of road work detours or imminent weather dangers on Twitter; posting photos from the county fair on Facebook; or uploading the annual budget PowerPoint to SlideShare, counties can now increase civic engagement by reaching constituents on social media.
Social media has also lent tools to human resources professionals who can now screen job candidates with available public information that was difficult to obtain or unavailable years ago.
Regardless of the benefits of social media and its use, there are many pitfalls, as well as litigation awaiting counties extending from the improper use of these tools. To mitigate the risks of social media use exposures, it is advisable to approach county activities from two angles: 1). from the human resources professional perspective and, 2). for employees who access social media while at work."
Read the full story on social media use policies by Aegis Corporation's Josh Dirkse here.